Core Team

Nels Israelson

Nels Israelson

Co-Founder & CEO

Content creator / photographer of worldwide media campaigns for over 25 years, Nels has long been at the forefront of pushing the boundaries of media display technology. He delivered the first ever 12-perspective auto- stereoscopic 3D film poster to Disney in 1993 for Tim Burton’s “Nightmare Before Christmas”.

Nels has continued over the years to pursue advances in 3D imaging technology, in 2011-2012 capturing award- winning lenticular poster imagery for Warner Bros to promote “The Hobbit” movies. In 2014 Nels created photo- realistic AR content for Disney / Marvel’s “Captain America” franchise.

His passion for compelling visual experiences as well as his mastery of 3D technologies fuels his pursuit of new solutions for optimizing AR and VR media applications.

Paul Freeman

Paul Freeman

Co-Founder & Chief Product Designer

Mobile solutions architect and photographer, Paul was a founding member of the HP Artificial Intelligence Application Centre (AIAC) at HP Labs in Bristol, England. Paul’s education includes a first class degree in Experimental (Cognitive) Psychology from the University of Sussex and a masters degree in Computer Science from Imperial College London, UK’s equivalent of MIT.

Paul has innovated visual programming tools as a member of technical staff at Hewlett-Packard, been the evangelist for Object-Oriented technology for Sybase, and headed a worldwide professional services organization.

His recent work has focused on the intersection of photography and mobile app experience, authoring web and mobile apps in this space, including a top-100 selling independent iOS application used by visual professionals and art galleries internationally.

AR and VR are the ideal fields for applying Paul’s unique skill-set combining visual media acumen, cognitive science, AI, and computer science.

Core Team

Mike Pelton

Mike Pelton

Co-Founder & Lead Software Engineer

Photogrammetric and computational mathematician, Mike provides the bare-metal engineering expertise underlying ARC’s capture and infrastructure innovations. .

After earning a masters degree from University of Cambridge, Mike soon began to specialize in computer graphics & mobile applications, and became an evangelist for Microsoft’s .NET Platform.

Subsequently Mike authored content creation tools for IBloks Inc. which extended multimedia well beyond audio and video to include 3D slide shows, recorded pen strokes, and animated motion-captured avatars.

Most recently Mike has developed the base IP of ARC’s volumetric capture solutions, which automatically calibrates cameras, segments images, directs workflow and shares workload across Cloud processors. The platform allows the dynamic modification and tuning of very large point clouds and meshes. Mike has recently built the camera synchronization technology to handle 100+ cameras required to create ARC’s photorealistic 3D animations.

Marc Twinam-Cauchi

Marc Twinam-Cauchi

Lead CGI Animator & VFX Supervisor

Marc Twinam-Cauchi is a Visual Effects Artist & Supervisor with over 15 yrs of credits on feature films including James Bond: Casino Royale. Work history includes 8 yrs at London’s acclaimed visual effects house Peerless Camera Company. He is a respected expert in creating & optimizing 3D models and brings vast experience in a variety of production environments.

Mark can be found on IMDB at http://www.imdb.com/name/nm1066746